I'm a passionate & driven technology entrepreneur specializing in product, experiment driven marketing and growth. I'm part product manager, part marketer and all hustle. Over the last 7 years I have successfully helped companies, including my own, move from concept to scale. I bring real passion and experience, genuine creativity and a consistent approach.
"Instead of building a product & then marketing it, you understand that the product is the marketing"
Work experience
Sr. Product Manager, Eventbase
Eventbase is the world's most trusted mobile event platform. Eventbase powers the mobile technology for many of the world's biggest brands and events. I'm currently working with the team to build the future of Eventbase and our Enterprise SaaS Business
Product & Growth Advisor
My main areas of focus include product management and growth. I'm an expert in defining and establishing product/market fit, growth strategy, building sustainable products that users love and scaling them.
VP Growth, Shelfie - Acquired by Rakuten Kobo
Primary areas of responsibility. 1. Taking the company through a product rebrand to establish better consumer focus and product market fit 2. Using data-driven methodology to refocus product growth and dev roadmap on user expectations, retention analysis, churn reduction and generally, find/establish product/market fit. 3. Exceed monthly net-new user acquisition growth targets and manage key KPIs 4. Establish and grow social presence over 800% within 6 months.
Adweek article.
Adweek article.
Founder, Dudepins
I founded Dudepins as a side project in 2012. Dudepins is the Male equivalent of Pinterest with a focus on curating the Men's interests and lifestyle. As Founder, I wore many hats, from accountant and legal to marketing, partnerships and business development.
Some of our most notable accomplishments included: Being featured in over 40 publications around the World, appearing on CBC's Dragons' Den in front of two million people, growing and managing a team of 7, consistently growing mOm, both in terms of e-commerce revenue, users and KPIs, hit 6 figure monthly uniques within 5 months of launch.
Some of our most notable accomplishments included: Being featured in over 40 publications around the World, appearing on CBC's Dragons' Den in front of two million people, growing and managing a team of 7, consistently growing mOm, both in terms of e-commerce revenue, users and KPIs, hit 6 figure monthly uniques within 5 months of launch.
Growth, Hootsuite Labs
With origins as a 'startup within a startup', Labs explored emerging digital technologies and engaged with Hootsuite's early adopters and select customers to shape the future of social media and digital marketing.
My core responsibilities included: Ownership of all go-to-market and user acquisition strategies for new products, retention and customer analysis, working with my team to ideate, build, launch and scale three new products, all of which continue to grow.
My core responsibilities included: Ownership of all go-to-market and user acquisition strategies for new products, retention and customer analysis, working with my team to ideate, build, launch and scale three new products, all of which continue to grow.
Founder, Snaggies
Snaggies was a daily deal marketplace I cofounded after finishing University. We provided a cost effective marketing solution for the merchant, while providing a plethora of savings opportunities to the consumer market.
My partner and I managed to scale the business to 6 figure revenues within 8 months of operations. We were successfully acquired by Offeron Media Corp within our first year.
My partner and I managed to scale the business to 6 figure revenues within 8 months of operations. We were successfully acquired by Offeron Media Corp within our first year.
What I'm currently looking for
I'm currently happily employed at Eventbase building the future of our Enterprise SaaS products. We are product focused, passionately care about user experiences, customers and sustainable data-driven growth.
Education
Honors. Philosophy & Political Science, McMaster
I successfully completed a combined major in Political Science and Philosophy. My original intention was to attend Law School at the University of Toronto, fortunately I instead chose to take the technology entrepreneurial route.
Professional skills
Product management, Product Growth, B2B, B2C and SaaS Marketing, Owned, Earned and Paid media, Analytics and Data Tool Design, Experimentation, Sales Strategy and Management, Customer Development, Digital, SEO/SEM, User Acquisition and Growth, PPC, Affiliate, Adtech, People and Culture Management, Business Development and Strategy, Social Media, Strategic Partnerships, UI / UX Design and Technology Startups.
Publications
Here's some things I've written. There's not many yet but that's going to change.
I grew up in Toronto, Canada. After completing a combined HBA in Philosophy and Political Science at McMaster University, I had intended to attend law school but ultimately chose not to.
Instead, I built a daily deal startup and grew it to six figure revenues within 8 months. I then sold that startup to Offeron Media Inc and moved to Beautiful Vancouver, BC to continue building new products with the team.
Over the last 8 years I have successfully helped companies, including my own, move from concept to scale. I enjoy data driven growth, solving real problems and building products that people love to use.
Lets chat!
Instead, I built a daily deal startup and grew it to six figure revenues within 8 months. I then sold that startup to Offeron Media Inc and moved to Beautiful Vancouver, BC to continue building new products with the team.
Over the last 8 years I have successfully helped companies, including my own, move from concept to scale. I enjoy data driven growth, solving real problems and building products that people love to use.
Lets chat!
